In 2008 Tim and Wendy Pitts saw an opportunity to expand the retail and wholesale ice cream business they’d owned for almost 20 years.  What began as small holiday events focused on preschool literacy, quickly turned into a demand for more education-based events including one-of-a-kind field trips and birthday parties, all concluding with a Make Your Own Sundae experience.

As the number of events increased, space became an issue for the small retail shop and the addition of an adjoining space allowed The Ice Cream Lab Inc. to become a reality.  The Lab has since become a well-known, magical place where America’s favorite frozen dessert is combined with its rich history resulting in engaging, hands-on family fun.

Since those early days, they've delighted over 18,000 children and their families with birthday parties, family events and field trips designed and facilitated by a passionate team of educators.  As a corporate trainer with 20 years of experience developing and facilitating leadership curriculum for adults, Wendy ensures that critical social skills are incorporated into every Imagi Nation activity. This mission, along with standards of excellence, exceptional customer service and a heart for children, has resulted in the need for yet another expansion.

Building on their elements of success, Wendy and her team are now able to offer families even more - a complete city for children to explore called Imagi Nation! The name for the city comes partly from the definition of nation - “larger groups or collectives of people with common characteristics attributed to them”.  We interpret this definition to be parents and educators who understand the importance of experiential play in a child’s development and social well-being.  Collectively, we advocate for a world of imagination that inspires and captivates them.

​Our Story

Scoopendorf’s Flavor Lab (peanut free)

Taste Tester, Flavor Scientist
All guests will have an opportunity to exercise their gustatory cells (taste buds) and learn about the rich history of ice cream in Doc Scoopendorf’s Flavor Lab.  You are invited to take our ice cream taste test (included with admission), or create your very own ice cream flavor (additional charge).  Become a Flavor Scientist and experiment with a variety of special formulas to create and package an ice cream that’s uniquely yours!​​

Our Economy

Helping children understand how money works in the world is a fundamental element of Imagi Nation.  Here they will learn what it takes to earn money, make decisions about where to spend it, and at the conclusion of their experience, decide how much to save/invest or donate to a charity of their choice.

Along with their admission, children are awarded 20 Biznis Bucks, the currency of Imagi Nation.  For each job performed, they will earn an additional 10 Biznis Bucks and when they reach a total of 50, they are able to open their very own interest-bearing savings account.  For every 10 Biznis Bucks invested, they will receive 1 Biznis Buck for use on their next visit.  Of course there are plenty of opportunities within Imagi Nation to spend those hard-earned bucks as well – taking in a show at the Media Center, taste-testing new flavors at Scoopendorf's Flavor Lab, or creating a fun art project in the Art Studio.

Because giving back to our community is a founding principle of Imagi Nation, children can also decide to donate some or all of their Biznis Bucks to causes that are near and dear to our hearts.  For every 20 Biznis Bucks donated, Imagi Nation will donate $.10 to that particular charity!

About Imagi nation

Enterprise Activities

Through realistic, interactive role play, children can experience over 40 different careers all while developing critical social skills such as leadership, communication, teamwork, problem solving and decision making.

Market/Café & Recycling Center

Customer, Cashier, Inventory Manager, Stock Person, Merchandiser, Food Prep, Waiter/Waitress, Recycling Engineer
Grab your grocery list and head to the market where you’re sure to fill your cart with everything you need. While you’re there don’t forget to visit the café for a quick snack or stop by the recycling center to sort the day's trash into the paper, plastic and metal containers.

Media Center

Newspaper Reporter, Photo Journalist, Newspaper Deliverer, Comic Strip Illustrator, Radio Personality, News Anchor, Camera Operator, Shopping Network or Talk Show Host, Interview Guest, Performer, Fashion Show Model, Audience Member
You’ll broadcast right from the Media Center and keep visitors up to date on the latest news, events, and special celebrations taking place throughout Imagi Nation.  Try your hand at a career in newspaper, radio, television or the performing arts.

Post Office

Postal Worker
Be the postal worker who receives, sorts and delivers all the mail in Imagi Nation. 

You’ll need to weigh letters and packages, determine the proper postage, select the correct stamp, and plan the shortest delivery route to get the job done quickly.


Customer, Cashier, Vault Supervisor
You’re in charge of your own money at Imagi Nation!  Children will learn how to earn Biznis Bucks, the currency of Imagi Nation, and then make decisions about where to spend, save or donate it.  They can even open their very own interest-bearing savings account!

Manufacturing & Engineering Center

Customer, Call Center Operator, Shift Supervisor, Production/Assembly Worker, Stock Person, Quality Control Inspector, Order Picker, Packager, Shipper, Engineer, Construction Worker
The Manufacturing Center is the “hub” of Imagi Nation as it’s here where new products are invented and produced.  Be part of a busy production line that needs to get products to the customer, be an engineer and plan how work flows, or put on a construction worker’s hard hat and build a new distribution center prototype from blueprints.

Health & Dental Center

Receptionist, Dentist, Dental Hygienist, Nutritionist, Pediatric Nurse, Doctor, Patient
Be part of a first-class medical team and administer first aid to injured patients as a doctor or learn how to take care of infants in the baby nursery.  You can also teach others about nutrition, be challenged to make wise food choices, and demonstrate proper brushing and flossing techniques on our model.

Creation Station

 Artist, Marketing Representative, Promotional Manager, Designer

Challenge your inner artist by creating a masterpiece with recyclable materials or design an eye-catching logo or promotional piece for a brand new ice cream flavor.  Little ones can be creative too as they build innovative towers and structures with our popular assortment of building blocks, bricks & gears!

Fire & Police Station

Dispatcher, Fire Fighter, Police Officer, Paramedic
Children will experience first-hand what really happens in the event of an emergency when the dispatcher receives 911 calls and needs to rely on Imagi Nation’s finest to save the day.