JoAnn Fedor

Christina Callahan

​Our Story

In 2008 Tim and Wendy Pitts saw an opportunity to expand the retail and wholesale ice cream business they’d owned for almost 20 years.  What began as small holiday events focused on preschool literacy, quickly turned into a demand for more education-based events including one-of-a-kind field trips and birthday parties, all concluding with a Make Your Own Sundae experience.

As the activity increased, space became an issue for the small retail shop and the addition of an adjoining space allowed a hands-on, educational ice cream lab to become a reality. The lab became a well-known, magical place where America's favorite frozen dessert was combined with its rich history resulting in engaging family fun.

Since those early days, they've delighted over 18,000 children and their families with birthday parties, family events and field trips designed and facilitated by a passionate team of educators.  As a corporate trainer with 20 years of experience developing and facilitating leadership curriculum for adults, Wendy ensures that critical social skills are incorporated into every Imagi Nation activity. This mission, along with standards of excellence, exceptional customer service and a heart for children, has resulted in the need for yet another expansion.

Building on their elements of success, Wendy and her team are now able to offer families even more - a complete city for children to explore called Imagi Nation! The name for the city comes partly from the definition of nation - “larger groups or collectives of people with common characteristics attributed to them”.  We interpret this definition to be parents and educators who understand the importance of experiential play in a child’s development and social well-being.  Collectively, we advocate for a world of imagination that inspires and captivates them.

Scoopendorf’s Flavor Lab (peanut free)

Taste Tester, Flavor Scientist
All guests will have an opportunity to exercise their gustatory cells (taste buds) and learn about the rich history of ice cream in Doc Scoopendorf’s Flavor Lab.  You are invited to take our ice cream taste test (included with admission), or create your very own ice cream flavor (additional charge).  Become a Flavor Scientist and experiment with a variety of special formulas to create and package an ice cream that’s uniquely yours!​​

After receiving her degrees in Early Childhood and Elementary Education as well as Classroom Technology, Christy has had

the experience of working with a variety of ages over the past twenty years.  From teaching fourth and fifth grade to preschool and pre-K students, she brings a passion for working with children.  Christy is excited to share her education experience and technology background to further enhance the programming, field trips and communications at Imagi Nation.

Our Economy

Helping children understand how money works in the world is a fundamental element of Imagi Nation.  Here they will learn what it takes to earn money, make decisions about where to spend it, and at the conclusion of their experience, decide how much to save/invest or donate to a charity of their choice.

Along with their admission, children are awarded 20 Biznis Bucks, the currency of Imagi Nation.  For each job performed, they will earn an additional 10 Biznis Bucks and when they reach a total of 50, they are able to open their very own interest-bearing savings account.  For every 10 Biznis Bucks invested, they will receive 1 Biznis Buck for use on their next visit.  Of course there are plenty of opportunities within Imagi Nation to spend those hard-earned bucks as well – shopping in the Market, taste-testing new flavors at Scoopendorf's Flavor Lab, or getting a check-up at the Health & Dental Center.

Because giving back to our community is a founding principle of Imagi Nation, children can also decide to donate some or all of their Biznis Bucks to causes that are near and dear to our hearts.  For every 20 Biznis Bucks donated, Imagi Nation will donate $.10 to the Lehigh Valley Chapter - American Red Cross, Pediatric Cancer Foundation of the Lehigh Valley, or St. Luke's Hospice Children's Bereavement Program.

JoAnn Fedor earned a Bachelor of Science in Elementary Education with a concentration in Early Childhood from Mansfield University. Her first opportunity to work with children after graduating was as an instructional aide in a Title I reading program in a public school. Shortly after relocating to the Lehigh Valley, she began teaching in a private preschool. The last eight years of her tenure there, she served as the director working in the same facility for a total of 22 years. Upon retiring, she jumped at the chance to work part time at The Ice Cream Lab allowing her the opportunity to continue working with children of all ages. One of the best parts of now working at Imagi Nation is seeing the curiosity of the children and parents when they enter and utilize the facility.  

About Imagi nation

Enterprise Activities

Through realistic, interactive role play, children can experience over 40 different careers all while developing critical social skills such as leadership, communication, teamwork, problem solving and decision making.

Market & Recycling Center

Customer, Cashier, Inventory Manager, Stock Person, Merchandiser, Recycling Engineer
Grab your grocery list and head to one of the busiest enterprises in Imagi Nation.  Be a customer or cashier, arrange an attractive display or stop by the recycling center to sort the day's trash.  Shoppers can even compete in a "Budget Buster" competition using coupons!

Media Center

Newspaper Reporter, Photo Journalist, Newspaper Deliverer, Comic Strip Illustrator, Radio Personality, News Anchor, Camera Operator, Shopping Network or Talk Show Host, Interview Guest, Performer, Fashion Show Model, Audience Member
You’ll broadcast right from the Media Center and keep visitors up to date on the latest news, events, and special celebrations taking place throughout Imagi Nation.  Try your hand at a career in newspaper, radio, television or the performing arts.

Post Office

Postal Worker
Be the postal worker who receives, sorts and delivers all the mail in Imagi Nation. 

You’ll need to weigh letters and packages, determine the proper postage, select the correct stamp, and plan the shortest delivery route to get the job done quickly.

Nicky Morber


Customer, Cashier, Vault Supervisor
You’re in charge of your own money at Imagi Nation!  Children will learn how to earn Biznis Bucks, the currency of Imagi Nation, and then make decisions about where to spend, save or donate it.  They can even open their very own interest-bearing savings account!

Amanda Wechsler

Manufacturing Center & Construction Zone

Customer, Call Center Operator, Shift Supervisor, Production/Assembly Worker, Stock Person, Quality Control Inspector, Order Picker, Packager, Shipper, Engineer, Mason
The Manufacturing Center is the “hub” of Imagi Nation teamwork.  Be part of a busy production line that needs to get products from order to customer while learning how to deal with change and handle conflict.  If engineering is more your interest, head over to the partially constructed frame in the center of the courtyard to complete a wall, configure plumbing pipes or even design your own vehicle.

Health & Dental Center

Receptionist, Dentist, Dental Hygienist, Nutritionist, Pediatric Nurse, Doctor, Patient
Be part of a first-class medical team and administer first aid to injured patients as a doctor or learn how to take care of infants in the baby nursery.  You can also teach others about nutrition, be challenged to make wise food choices, and demonstrate proper brushing and flossing techniques on our model.

After receiving a degree in Early Childhood Education, Nicky began what would become a 10-year career as a director for a local child care center.  In addition to her duties as the center’s director, she also held the positions of Preschool Advisor and Child Care Case Worker.  In 2012, she became an Events Coordinator at The Ice Cream Lab before transitioning to her role as Brand Manager at Imagi Nation.  Nicky enjoys working at Imagi Nation because she loves meeting and interacting with new people.  She says that the best part of her job is watching and helping children to learn in an interactive environment.

Currently a senior at Allentown Central Catholic High School, Amanda joined the Imagi Nation Ambassadors as an Assistant in September of 2017.  In addition to being a valuable resource to our staff here, Amanda is also currently interning as a teacher assistant with Sacred Heart School in Allentown.  Upon graduation from Central, she plans to pursue a degree in Elementary Education.  As a talented singer and musician, Amanda is in the Drama Club, Choir and Band at her school and also assists with character appearances at Imagi Nation, recently appearing as Belle from Beauty and the Beast.


Host, Waiter/Waitress, Customer, Chef, Cashier, Shift Manager

Greet hungry customers, take their reservation and show them to a seat where they'll be served with a smile by a friendly wait staff.  The chef can whip up the daily special and the cashier will take care of your bill.  Be sure to leave a nice tip for the exceptional service you receive at the Imagi Nation Diner.

Fire & Police Station

Dispatcher, Fire Fighter, Police Officer, Detective
Children can experience the thrill and excitement of being a fire fighter in an authentic, restored 1982 Mack Fire Truck.  They can also search throughout Imagi Nation for evidence that is missing or arrest an adult they don't see playing!

The Team

One of the things that make Imagi Nation so uniquely different is the team of talented educators we employ. Each thoroughly screened Manager, Ambassador and Assistant brings a genuine passion for children into an environment rich in entertaining education. Our staff contributes their years of knowledge with preschoolers, elementary, special needs children and adult learners to every guest experience.